Case Study: InMobi achieves MRC-accredited in-app ad measurement with Oracle Moat

InMobi expands in-app ad measurement capabilities with Oracle Moat

InMobi, a leading mobile advertising technology company, needed a way to go beyond standard impressions and click-through rates by adding in-app viewability measurement and brand safety verification for its customers. It turned to Oracle Moat Analytics to fill this gap and provide an MRC-accredited solution that could integrate with its platform.

With Oracle Moat, InMobi launched the first MRC-accredited in-app viewability solution in the market. Oracle helped InMobi achieve average viewability rates of 84% for display ads and 88% for video, versus industry benchmarks of 68% and 63%, and measure 97% of impressions as brand-safe—driving stronger customer trust, satisfaction, and campaign performance.

InMobi

Saurav Dutta

Director of Product Marketing and Ecosystem