Case Study: Ingram Micro achieves stronger audience engagement and pipeline growth with Oracle Eloqua Marketing Automation

Ingram Micro turns to lead management from Oracle Eloqua

Ingram Micro, a global IT product distributor, needed to nurture audiences for its 2020 virtual Global ONE event across North America, Latin America, EMEA, and APAC while delivering timely, relevant messaging to potential attendees. To meet that challenge, Ingram Micro used Oracle Eloqua Marketing Automation as part of Oracle CX to manage complex customer data from multiple sources and support more personalized lead management.

Oracle implemented Oracle Eloqua to run dynamic, segmented campaigns that updated engagement data and lead scores in real time, then passed those insights to sales for follow-up. The six-month campaign delivered strong engagement, including unique open rates of 30.46%, 27.80%, and 20.11% across its three phases, and helped drive 8% year-over-year growth plus a stronger pipeline.

Ingram Micro

Florencia Gannio

Director of Global Marketing