Case Study: Information Resources, Inc. achieves US$5M annual revenue lift and US$1M annual IT savings with Oracle Exadata Database Machine

Information Resources Increases Revenue by US$5 Million Is Set to Save US$1 Million Annually with Simplified IT Architecture

Information Resources, Inc. (IRI) is a global provider of market, shopper, and retail analytics for consumer‑goods and retail companies. Faced with a rapidly growing data warehouse and rising demands from internal and external users, IRI needed a high‑performance, scalable, single‑vendor data platform that could support ad‑hoc analytics, improve backup and recovery, reduce IT complexity and cost, and accelerate time to value.

IRI standardized on Oracle Exadata Database Machine (plus Oracle Advanced Analytics, Partitioning, and Sun ZFS Backup Appliance), consolidating multiple databases and deploying full and quarter racks. The engineered system delivered dramatic performance and compression, supported >50 internal and >1,000 external concurrent users, cut infrastructure complexity and floor space, sped segmentations from months to hours, unlocked roughly US$5 million in additional annual revenue from new analytics, and positioned the company to save about US$1 million a year in IT costs.

Information Resources, Inc.

Trevor Mason

Vice President, Technology and Analytics Research