Case Study: immixGroup surpasses annual sales goal by 166% with Oracle Marketing Cloud (Oracle)

immixGroup Increases Annual Sales by Revamping its Lead Management Program

immixGroup, an Arrow company and value-added distributor for government technology, needed a better way to reach and convert prospects across federal, state, and local markets. Outdated profile data, hard-to-find marketing assets, and an ineffective lead-scoring process made it difficult to identify and prioritize the most promising opportunities.

Using Oracle Marketing Cloud, immixGroup audited content and prospect data, revised lead scoring, and segmented prospects into three tiers with engagement tracking that feeds a sales dashboard and automated notifications. The new targeting, nurturing, and campaign management approach reduced wasted outreach, improved sales–marketing alignment, and helped the company exceed its annual sales goal by 166%.

immixGroup