Case Study: Hyundai Home Shopping Corporation achieves 3x faster data loads, faster reporting, and improved staff productivity with Oracle Exadata and Oracle GoldenGate (Oracle)

Hyundai Home Shopping Loads Data 3x Faster, Improves Staff Satisfaction and Productivity, and Supports Better Decision-Making

Hyundai Home Shopping Corporation, a leading Korean multi‑channel retailer, struggled with a legacy data‑warehouse setup that used Teradata while its operational systems ran on Oracle. Growth and heterogeneous data formats caused slow data loads, manual conversions, delayed management reporting, and frequent after‑hours work, which hurt efficiency and staff satisfaction.

The company replaced Teradata with Oracle Exadata and used Oracle GoldenGate for real‑time replication and zero‑downtime migration, simplifying data conversion and consolidating data on one platform. As a result, data loads are three times faster, more than 90% of enterprise data is stored in the warehouse, manual work and overtime were greatly reduced, and staff can produce faster, more accurate reports to support better marketing and business decisions.

Hyundai Home Shopping Corporation

Gyu-Mo O

Head of Business Information