Case Study: Hyster-Yale achieves faster quoting and higher sales with Oracle CPQ (Oracle Cloud CX)

Hyster-Yale lifts sales with Oracle Cloud

Hyster‑Yale, a global lift‑truck manufacturer, struggled with fragmented quoting and manufacturing visibility after a 2012 spin‑off and several acquisitions. Disparate systems—an aging online configurator, spreadsheet order forms and home‑grown tools—made it hard to standardize configuration workflows across 700 truck models, track production across 12 countries, fulfill orders and schedule deliveries.

Implementing Oracle CPQ (part of Oracle Cloud CX) provided a single global platform for dealers to configure products, see pricing and availability, and get instant approvals. Since going live in 2017, Hyster‑Yale has unified four sales processes, quoted hundreds of thousands of configurations, processed 100,000+ orders, shipped more than 50,000 trucks, and gained near real‑time pipeline and production planning intelligence that helps dealers convert more quotes into sales.

Hyster-Yale

Sunny Sanyal

Vice President of Global Marketing