Case Study: Hyster-Yale achieves improved lead conversion rates with Oracle Eloqua Marketing Automation

Hyster-Yale boosts lead management with Oracle Eloqua Marketing Automation

Hyster-Yale Materials Handling, a global lift truck manufacturer, faced delays in notifying dealers about leads and lacked a reliable way to track them. To improve lead conversion and customer follow-up, Hyster-Yale turned to Oracle Eloqua Marketing Automation.

Oracle implemented an automated, trackable, and integrated lead management system through Oracle Eloqua, generating lead notification emails and logging activity in Eloqua and CRM platforms. The result was better dealer coordination and a smoother customer experience, along with measurable gains: a 31% increase in Marketing Qualified Lead conversion rates and an 11% rise in overall lead-to-opportunity conversion rates.

Hyster-Yale

Lakisha Randolph

Senior Manager, Global Marketing Operations