Case Study: Hunter Douglas achieves higher sales and a 95% Trustpilot rating with Oracle Marketing Cloud

Hunter Douglas lifts sales by directing positive reviews to dealer websites

Hunter Douglas, whose Luxaflex® brand is sold through a national network of about 150 Australian dealers, faced slipping repeat and referral business and lost sales due to a lack of marketing to capture and amplify satisfied-customer feedback. Their existing automation could not track a customer from initial inquiry to post-purchase review, so negative reviews—though few—were hurting dealer performance and local sales.

Hunter Douglas implemented Oracle Marketing Cloud (including Eloqua) with Marketing Cube and integrated Trustpilot plus their JD Edwards and in-store systems to create a single customer view of ~50,000 contacts and automated, co‑branded review requests segmented to individual dealers. The solution boosted email open rates by 50%, raised their review score from 1.6/5 (32%) to 9.5/10 (95%) on Trustpilot, improved lifecycle tracking, dealer loyalty and local lead conversion, and reduced contact-management time.

Hunter Douglas

Jenny Brown

National Marketing Manager