Case Study: Hunter Douglas achieves increased sales and a 95% Trustpilot rating with Oracle Marketing Cloud

Hunter Douglas Lifts Sales by Directing Positive Reviews to Dealer Websites

Hunter Douglas, the maker of Luxaflex window coverings sold through about 150 dealers in Australia, faced slipping repeat and referral business as a small number of negative reviews began costing dealers sales. Their legacy marketing automation sat one step removed from the customer journey and couldn’t track prospects through purchase or capture post-purchase ratings and testimonials, limiting the company’s ability to amplify positive customer experiences.

Hunter Douglas worked with Marketing Cube to implement Oracle Marketing Cloud and integrate Trustpilot, creating a single customer view and automated, co‑branded emails that prompt verified reviews tied to specific dealer orders. The campaign increased email open rates by 50%, consolidated nearly 50,000 contacts, raised their public score from 1.6/5 (32%) on a prior review site to 9.5/10 on Trustpilot, and delivered better lifecycle tracking, stronger dealer loyalty, more leads and higher conversion rates.

Hunter Douglas

Jenny Brown

National Marketing Manager