Oracle
3072 Case Studies
A Oracle Case Study
Huatai Securities, a leading Chinese securities firm founded in 1991, faced growing pressure from rapid mobile adoption (its trading app exceeded 3 million downloads) that overwhelmed its legacy IBM database servers running Siebel CRM. The poor OLTP/OLAP performance caused delays in customer requests—such as opening new accounts—and limited the company’s ability to integrate data from brokerage, asset management, and other systems for deeper customer analysis.
By moving Siebel CRM to Oracle Exadata and deploying Oracle GoldenGate for real-time replication, Huatai dramatically improved responsiveness and data consistency: new accounts are processed 74x faster, customer-reward calculations 48x faster, survey reports 34x faster, data synchronization 161x faster, and account-info processing 25x faster. The solution enabled near–real-time customer views, better investment advice, improved service quality, and supported ongoing business growth.
Hu Zhonghai
Data Center Director