Case Study: Schibsted Media Group achieves 19% higher customer retention and 23% increase in digital usage with Oracle Marketing Cloud

How Schibsted Media Group Crowned Customer Retention King of their Modern Marketing

Schibsted Media Group, Norway’s historic media company, faced a high-churn environment as print readers moved to digital and many users jumped between free trials. The team needed precise churn prediction and retention programs focused on customers most likely to leave.

Partnering with Oracle Eloqua and a churn‑prediction model built from behavioral, CRM and third‑party data, Schibsted launched targeted campaigns (including the “Need Help?” outreach) and personalized newsletters. The program drove a 19% retention lift in the high‑risk segment, a 23% rise in subscribers’ digital usage, a 73% retention peak on one campaign that generated 770,000 NOK (~$90k), a 49% open rate and 10% CTR, engagement +121%, article completion up to 54% (from 29%), and a 13‑point improvement in average retention on major campaigns.

Schibsted Media Group

Tor Marius Espedal

Customer Retention Manager