Case Study: ComEd achieves personalized energy savings for 1.5M customers with Oracle (Opower)

How ComEd is Putting Customers in Control of Their Energy Use

ComEd, the largest electric utility in Illinois serving more than 3.5 million residential customers, faced rising customer expectations and rapidly increasing demand-side management goals. To deepen customer relationships and meet expanding energy-reduction targets, ComEd needed engaging, personalized year‑round tools to put control in customers’ hands and help them manage their energy use.

By deploying Oracle/Opower’s customer engagement platform—using Segmentation & Targeting to deliver personalized Home Energy Reports, Weekly Usage Reports, and High Usage Alerts to 1.5 million customers, plus a Behavioral Demand Response Peak Time Savings program for smart‑metered customers—ComEd provides tailored insights and bill‑credit incentives to reduce usage. The initiative has helped customers save more than 470 GWh to date and is expected to add over 200 GWh this year.

ComEd

Val Jensen

Senior Vice President, Customer Operations, Commonwealth Edison