Case Study: Hong Kong Arts Festival achieves personalized audience engagement and centralized customer management with Oracle CX Sales and Oracle CX Marketing

Hong Kong Arts Festival Harmonizes Customer Interests with Performing Arts

Hong Kong Arts Festival, a leading presenter of performing arts in the city, needed a better way to manage audience data and match patrons with events that suit their interests. The challenge was to centralize scattered customer information and use it to attract and retain members for targeted performances and season programming.

Working with Deloitte, the festival implemented Oracle CX Sales to consolidate customer records and activities and integrated Oracle CX Marketing to deliver interest-based outreach. The combined solution enabled more personalized promotion of events, stronger member engagement, and a more efficient way to grow attendance—helping the festival enrich Hong Kong’s cultural life.

Hong Kong Arts Festival

Dennis Wu

Associate Director, Marketing