Case Study: Hitachi Consulting achieves 97% sales forecasting accuracy and boosts sales productivity with Oracle Sales and Marketing Cloud

Hitachi Consulting Corporation Improves 475 Sales Employees’ Productivity; Ensures 97% Sales Forecasting Accuracy with Cloud-Based Solution

Hitachi Consulting, the global management consulting and IT services arm of Hitachi, faced the challenge of supporting rapid expansion through an aggressive acquisition strategy while consolidating five disparate CRM systems into a single, scalable platform. The company needed a unified global view of the sales pipeline to guide executive decisions, improve collaboration across multinational accounts, and support a growing workforce operating in 25 countries.

Hitachi standardized on an Oracle cloud-based single-instance platform, deploying Oracle Sales Cloud and Oracle Marketing Cloud with mobile access, and consolidated legacy systems into one global solution. The rollout produced 250+ reports and dashboards, drove 97% sales-forecast accuracy, improved cross-selling and campaign ROI insight, provided predictive staffing visibility, and trained 475 sales users quickly via a 60-minute online course—delivering scalability, faster implementation, and lower IT maintenance.

Hitachi Consulting

Doug Allen

Executive Vice President, Global Sales