Case Study: The Herval Group doubles ecommerce sales with Oracle Advertising and CX

Herval Group doubles ecommerce sales with Oracle Advertising and CX

The Herval Group, a Brazil-based manufacturer and retailer with 20 brands across furniture, insurance, construction, and financial services, needed to adapt quickly to the shift to online shopping during the pandemic. To improve customer experience and connect its physical and digital channels, the company turned to Oracle Marketing solutions, including Oracle Responsys Campaign Management, Oracle Infinity Behavioral Intelligence, and Oracle Maxymiser Testing and Optimization.

Oracle helped The Herval Group streamline operations, improve campaign performance, and gain better customer insights while removing friction across digital channels. As a result, online sales in key retail divisions doubled to 20% of total revenue, and digital channels reached 40% of company revenue at the height of the pandemic.

The Herval Group