Case Study: Helloworld Limited achieves 2.6x faster social responses and 1-hour weekly content publishing with Oracle Social Cloud

Helloworld Limited Publishes Weekly Social Content in 1 Hour, Responds to Customer Posts 2.6x Faster, and Enhances Brand Awareness with Social Cloud

Helloworld Limited is an Australian travel distribution group with 1,700 retail locations and a national online presence that needed to unify and scale its social media efforts. The company sought to consolidate content publishing across multiple channels for 300 franchised agents reaching 180,000 fans, automate social listening to improve response times and customer service, and gain actionable insights on fan growth, campaign performance, and competitor activity.

Helloworld deployed Oracle Social Cloud (Social Marketing and Social Engagement & Monitoring) with local partner support and went live in two months. The single platform cut weekly content publishing from three hours to one, enabled faster handling of 3,500 monthly messages—responding 2.6x faster (45 minutes vs. two hours)—boosted holiday inquiries by 20%, achieved up to a 90% response rate, and delivered better campaign planning and audience insights.

HelloWorld

Nitasha Nadan

Social Media Manager