Case Study: Haier Electronics Group Co. Ltd. achieves 20x faster transaction processing, supports 5x e‑commerce growth and consistent 24‑hour on‑time deliveries with Oracle Exadata (Oracle)

Haier Electronics Meets Promise of 24-Hour, On-Time Deliveries; Improves Operating Efficiency; and Supports 5x Business Growth at Lower Cost

Haier Electronics Group, a major appliance and consumer‑electronics retailer with more than 30,000 stores and extensive online, distribution and after‑sales networks across China, needed to ensure its promise of 24‑hour delivery while handling sharp spikes in online sales and logistics data. The company faced performance bottlenecks in its JD Edwards EnterpriseOne ERP environment and required a single, high‑performance, highly scalable database platform to accelerate transaction processing and support an expected 5x increase in e‑commerce revenue.

Haier migrated JD Edwards EnterpriseOne to an Oracle Exadata half rack, completing the move in one week and gaining extreme performance and scalability. The deployment accelerated transaction processing by 20x, supported 5x concurrent growth, cut costs by about 20%, reduced deployment risk, and delivered real‑time reporting—enabling Haier to meet its 24‑hour delivery commitment, improve operating efficiency, and scale business growth at lower cost.

Haier Electronics Group Co. Ltd.

Cui Xiuyuan

ERP Project Manager