Case Study: Grupo Globo achieves scalable direct-to-consumer monetization and supports 2M subscribers with Oracle Communications Billing and Revenue Management

Grupo Globo harnesses Oracle monetization for new direct-to-consumer strategy

Grupo Globo, the largest media group in Latin America across TV, print, music and digital channels, needed a modern monetization platform to execute a new direct-to-consumer strategy as consumer behavior shifted toward on-demand digital access. The company required flexible pricing models, the ability to scale for rapid subscriber growth and spikes, support for new formats and partner revenue settlements, and seamless integration with existing video, identity, CRM systems and multiple payment channels.

Grupo Globo implemented Oracle Communications Billing and Revenue Management in seven months to monetize digital-only offerings via advertising, subscriptions and one-time fees while preserving existing e-commerce and payment integrations. The solution now supports nearly two million active subscribers, handled 5,000 new subscription purchases per hour during a major show launch with no performance issues, and processes 45,000 accounting-period closes per month and 6,000 billing activities per minute.

Grupo Globo

Renata Pessoa

Director of Corporate Solutions