Case Study: Groupe PLG doubles email open rates and boosts web sales with Oracle Marketing Cloud (Eloqua)

Groupe PLG grows sales through email campaign automation with Oracle

Groupe PLG is a French supplier of cleaning and hygiene products (over 22,000 SKUs) selling through 15 warehouses and an online platform. Faced with the need to drive more customers to its website, increase order frequency and size, and respond faster to changing purchasing patterns, the company lacked the segmentation and automation tools to deliver timely, relevant email communications.

Groupe PLG implemented Oracle Marketing Cloud (Eloqua) with support from partner Kiss The Bride to create scenario‑based, lifecycle-driven email campaigns fed by ERP and BI data. The automated, individualized campaigns doubled email open rates, increased website traffic, boosted upsell and cross‑sell and average order value, reduced manual data work, delivered week‑over‑week revenue gains, and ensured GDPR-compliant campaign management.

Groupe PLG

Olivier Pezzetta

Head of E-Commerce