Case Study: Global Hotel Alliance achieves seamless loyalty data access and simpler member processes with Oracle OPERA Cloud

Global Hotel Alliance personalizes guest experiences across channels with Oracle

Global Hotel Alliance, the world’s largest alliance of independent hotels, needed a better way to give its 800+ properties on-demand access to loyalty program data from a legacy member intelligence platform. The challenge was helping hotels recognize guests as members even when bookings came through online travel agencies or other indirect channels.

Global Hotel Alliance chose Oracle OPERA Cloud Central to automate key member processes and provide seamless access to loyalty data without complicated lookups. With Oracle, GHA simplified business processes and enabled its hotels to more consistently deliver on brand promises to guests across 40 brands in 100 countries.

Global Hotel Alliance

Matthew Lloyd

Senior Director of CRM