Case Study: GE.S.A.C. (Gestione Servizi Aeroporti Campani) achieves improved passenger travel experience with Oracle Business Intelligence

GE.S.A.C. improves customer traveling experience with Oracle

GE.S.A.C. S.p.A., the operator of Naples Airport, needed better monitoring and insight as passenger volumes grew. The company faced challenges tracking the customer journey and improving the overall traveling experience across expanding airport operations.

GE.S.A.C. implemented Oracle Business Intelligence and Oracle Business Intelligence Enterprise Edition, plus Oracle Data Visualization Cloud Service for marketing self‑service analysis. The solution enabled end‑to‑end customer journey tracking, faster decision‑making and greater agility for the marketing team, leading to measurable improvements in passenger experience and operational responsiveness.

GE.S.A.C.

Domenico Ciervo

ICT Manager