Case Study: Frontier Airlines improves customer communication and personalization with Oracle Marketing Cloud

Frontier Airlines improves the flying experience with Oracle Marketing Cloud

Frontier Airlines, a U.S. low-cost carrier, needed a better way to manage and enrich customer data so it could deliver faster, clearer, and more personalized communication across the traveler journey. Using Oracle Marketing Cloud, the airline set out to streamline messages such as preflight emails, check-in updates, cancellations, and targeted offers based on location and booking history.

Oracle implemented Oracle Responsys Campaign Management and Oracle Infinity Behavioral Intelligence to help Frontier Airlines connect data sources, build audience segments, and map customer journeys more effectively. The result was an exponential increase in touchpoints, faster automated communication, and a more seamless omnichannel experience across email, SMS, and push notifications that improved personalization, reduced customer stress, and supported loyalty.

Frontier Airlines

Josh Rashkin

Marketing Director