Case Study: Freedom Technology achieves improved customer management and rapid growth with Oracle CRM On Demand

Freedom Technology Keeps Pace with Fast Growth, Advances Towards Goal of Doubling Revenue in 12 Months with Improved Customer Information

Freedom Technology is a London‑based specialist leasing firm that helps organizations, schools, employees, and students finance IT hardware and devices. Facing rapid growth and a target to double revenue within 12 months, the 10‑employee company needed a flexible, scalable CRM to capture customer data, manage orders and installment payments, improve customer service, and drive sales across diverse customer segments.

Working with Oracle Specialized Partner BPI OnDemand, Freedom Technology implemented Oracle CRM On Demand in one week and added integrations to online ordering and autopay systems. The solution automated sales tracking, eliminated manual rekeying, and made it easier for sales teams to contact hundreds of qualified leads—delivering faster response to growth, higher productivity, and a scalable platform to support the company’s ambitious revenue goals.

Freedom Technology

James Gunson

Director