Case Study: France Télévisions increases ad revenue and doubles email engagement with Oracle Marketing Cloud

France Télévisions puts user data at the center of operations with Oracle

France Télévisions, the public audiovisual group that reaches roughly 50% of France daily and sells ad space across nearly 30 channels, needed a better way to capture and activate user behavioral data, improve audience segmentation and personalization, and integrate its advertising environment while staying compliant with its "Data Friendly" policy and GDPR.

Using Oracle CX, Oracle Marketing Cloud and Oracle Data Management Platform (BlueKai) to unify first- and third-party data and enrich CRM profiles, France Télévisions launched 300+ data campaigns across 95 audience segments. The initiative doubled personalized email open rates, raised push/email opens from 1.3% to 2.6%, increased app downloads and CPMs for advertisers, and boosted audience acquisition, engagement and loyalty through finely targeted, real-time marketing.

France Televisions

Valentin Vivier

Head of Data Projects