Case Study: Flybuys achieves 97% inbox placement and hyper-personalized email at scale with Oracle Responsys

Flybuys delivers targeted emails at huge scale with Oracle Cloud

Flybuys, Australia’s leading loyalty program with 8.6 million active members, sends millions of highly personalized emails each week on behalf of 22 brands. The team needed a solution that could reliably reach members’ inboxes at massive scale, avoid spam filters, and handle complex 1:1 personalization without delays or downtime.

Flybuys implemented Oracle Responsys (Oracle Cloud CX Marketing) to orchestrate and time its email campaigns. The platform delivers true 1:1 personalization—examples include Coles emails that present 12 products tailored to each household—while achieving a 97% inbox placement rate and reliably processing huge volumes; Flybuys is also expanding use to push notifications and social channels.

Flybuys

Phil Hawkins

Chief Operations Officer