Case Study: Fitaihi Holding Group achieves unified data, streamlined retail operations and boosted luxury sales with Oracle Cloud Applications

Fitaihi Transforms Business Operations with Oracle Cloud Applications

Fitaihi Holding Group, a Jeddah‑based leader in jewelry and luxury goods with 60 stores across Saudi Arabia, undertook an 18‑month digital transformation to replace disparate legacy systems and per‑store databases. The company needed to stop ad‑hoc pricing and promotions, gain real‑time sales and financial visibility, better target customer segments, eliminate spreadsheet-driven processes, and improve inventory replenishment.

Fitaihi implemented Oracle Cloud retail and finance solutions—including Oracle Retail Merchandise Operations, Price Management, Store Inventory Management, Oracle Financials and Oracle Database on SPARC—to create a single source of accurate data and automate replenishment, pricing and analytics. The integrated system enabled real‑time sales and banking consolidation, richer customer targeting via social intelligence, elimination of out‑of‑stock situations, detailed drill‑down reporting, increased sales, and improved staff productivity while removing legacy silos and spreadsheets.

Fitaihi Holding Group

Hisham Elkahwagy

Executive IT Director