Case Study: Royal Automobile Club achieves first-class integrated hospitality, membership and resort management with Oracle Hospitality OPERA

First Class Service Driven by Oracle Hospitality

The Royal Automobile Club is a private members’ club with over 17,000 members and two clubhouses (Pall Mall and Woodcote Park) offering accommodation, restaurants, sports and events. The club needed a single, reliable system that could support food & beverage, rooms, membership and leisure services while accommodating its unique processes (for example, a January 1st membership renewal) and integrating with a relaunched website for online bookings and member account updates.

Building on a long relationship with Oracle Hospitality, the club implemented Oracle Hospitality OPERA (including OPERA Gateway for Concepts) to unify accommodation, F&B, membership, golf, tennis and spa operations and connect the website for 24/7 bookings and account management. The result was a flexible, first‑class integrated solution that supports service quality across both locations, simplifies staff onboarding, reduces vendor risk, and delivers improved online member interaction.

Royal Automobile Club

Simon Coombs

IT Project Manager