Case Study: Farmacias Especializadas boosts sales and customer engagement with Oracle Cloud

Farmacias Especializadas lifts sales with Oracle Cloud

Farmacias Especializadas, a Mexican pharmacy and distributor of specialized medicines, needed to improve customer experience, better manage high-cost inventory, and move from aging on-premises systems to a more flexible cloud platform. The company also wanted stronger loyalty management, purchase tracking, and a complete view of its customers, using Oracle Cloud and Oracle CX tools.

Oracle implemented Oracle Exadata Cloud Service on Oracle Cloud Infrastructure along with Oracle Advertising and Customer Experience. The migration delivered faster deployment, lower IT management costs, and a 70% increase in customer engagement time; call duration dropped 40%, and sales improved by nearly 15%.

Farmacias Especializadas

Martha Villalobos

Assistant Director for Business Intelligence and CRM