Case Study: Exact achieves 35% increase in Sales Qualified Leads with Oracle Marketing Cloud

Exact Increases Sales Qualified Leads by 35% with Modern Marketing

Exact, a Dutch business software provider, was rapidly expanding its SaaS portfolio into new international markets and needed a way to roll out campaigns across more countries, channels and languages, measure Sales Qualified Leads (SQLs) and Marketing Qualified Leads (MQLs), and manage high lead volumes alongside benchmark data and budget forecasting.

By adopting Oracle Marketing Cloud for campaign and lead management, sales enablement and customer lifecycle marketing, Exact centralized its database, created marketing playbooks, scored and nurtured digital profiles, and tied KPIs to budgeted growth. The result: a 35% increase in SQLs after 18 months, 10–15% growth in subscription and conversion rates, and improved collaboration between central and local sales and marketing teams.

Exact

Frank Geldof

Senior Marketing Communications Professional