Case Study: Etraveli achieves 70% year‑on‑year email revenue growth with Oracle Responsys (Oracle)

Etraveli Grows Email Revenue 70% By Targeting With Personalized Automation

Etraveli, an online travel agent, needed to turn its growing pool of customer data into better, more personalized communications. The company struggled with siloed traffic-acquisition and CRM teams, a legacy transactional email system with no cross-channel integration, and a reliance on batch‑and‑blast emails that lacked automation and personalization.

Etraveli merged teams into a single digital marketing and automation unit and implemented Oracle Responsys to run targeted, trigger‑based email programs. The new real‑time, personalized approach—built on unified customer profiles—delivered a 70% year‑over‑year increase in email revenue and a sevenfold rise in income recovered from abandoned carts.

Etraveli

Qamyar Ghomi

Director of Digital Marketing and Automation