Case Study: Enigen achieves a 20% improvement in sales and marketing efficiency with Oracle Sales Cloud

Enigen Improves Sales and Marketing Efficiency by 20% with Automated Processes and In-Depth Analytics

Enigen is a 100‑employee niche technology consultancy and Oracle partner with offices in the UK, Italy and Brazil, specializing in customer experience, CRM and business intelligence. Faced with fragmented sales reporting, time‑consuming manual processes and limited mobile access, Enigen needed a global CRM to unify international sales analytics, automate workflows, speed quoting and integrate with finance and project systems.

Enigen implemented Oracle Sales Cloud using its in‑house team (a four‑week delivery) and immediate user adoption. The solution delivered more than a 20% improvement in sales and marketing efficiency, reduced marketing email overload by routing leads directly, accelerated quoting by up to one week, removed technical bottlenecks, and provided real‑time pipeline visibility and analytics—while simplifying onboarding and enabling future finance and project integrations.

Enigen

Alex Love

Managing Director