Case Study: Element Solutions LLC launches MarketingHub rapidly and boosts marketing agility with Oracle PaaS

Element Solutions Uses Oracle PaaS to Rapidly Launch MarketingHub

Element Solutions, a Chicago-based team of more than 100 strategists, designers, marketers and engineers, set out to build MarketingHub — a cloud platform to help marketing teams manage digital assets, campaigns, analytics and workflows while doing more with fewer resources. To speed time to market, maintain enterprise-grade security and scalability for clients in regulated industries like healthcare and financial services, the company needed a modern, flexible platform-as-a-service foundation.

Using Oracle PaaS (Oracle Content and Experience Cloud and Oracle Process Cloud Service), Element Solutions built and launched a prototype in two months versus an estimated six months on-premises. The solution accelerated go-to-market and workflow flexibility, enabled easy third‑party integrations, improved collaboration, and delivered measurable customer impact — a pilot cut a two‑week project to two days and projected $150,000 first‑year savings — all while meeting rigorous security and scalability requirements.

Element Solutions LLC

John Yoho

Vice President