Case Study: Editores Nacionales Gráficos cuts reporting time from hours to seconds and gains circulation and sales intelligence with Oracle Business Intelligence

Editores Nacionales Gráficos (Editogran) Creates Reports in Seconds Instead of Hours and Uses Circulation and Sales Intelligence for More Informed Business Decisions

Editores Nacionales Gráficos (Editogran) is a historic Ecuadorian publisher of El Telégrafo and other titles that operates its own printing plant and distribution network. The company needed faster, more strategic information from its circulation, advertising and sales teams to improve decision-making, plan across multiple publications, and boost profitability by understanding circulation and demographic trends.

Working with Oracle and partner beAnalytics, Editogran deployed Oracle Business Intelligence Standard Edition One, Oracle BI Publisher and Oracle Database to consolidate data and add maps and analytics. The solution delivered a comprehensive view of sales by city, region and distributor, cut report preparation from 90 minutes to seconds, enabled daily sales monitoring and self-service reporting for managers, and was implemented ahead of schedule and on budget.

Editores Nacionales Gráficos

Nora Maridueña

Head of Development