Case Study: Eaton achieves 276% of campaign goal and richer lead profiles with Oracle Marketing Cloud

Eaton Drives Pipeline Through Unique End User Engagement & Progressive Profiling

Eaton, a global industrial power management company, sought to grow market share among small and medium businesses—especially IT departments—and to shift its sales and marketing culture from print to digital communications. The marketing team needed a way to engage end users personally while capturing meaningful data to improve lead quality and nurture efforts.

Using Oracle Marketing Cloud, Eaton launched the My IT Empire campaign—an integrated, cross-channel promotion (ads, email, social, landing page) that let IT professionals create personalized infographic “posters” while progressively profiling them with targeted questions. In two months the campaign drove 29,100 landing-page visits, 8,448 session starts and 4,514 completed posters (276% above target), captured 48 data points on over 5,000 prospects, improved lead quality, and convinced product and enterprise teams to expand the platform.

Eaton