Case Study: Easynvest achieves 29% sales lift with Oracle Marketing solutions

Easynvest lifts sales 29% with Oracle Marketing

Easynvest, a Brazilian pioneer in online and mobile stock trading, needed deeper customer insights to better target products and services and wanted a more reliable marketing platform after experiencing outages with its previous software.

By implementing Oracle Marketing solutions—including BlueKai Data Management Platform, Oracle Responsys Campaign Management, and Oracle Infinity Behavioral Intelligence—Easynvest gained stronger data-driven customer insight, eliminated downtime, found new customers, and drove a 29% increase in sales.

Easynvest

Anderson Paiva

Head of Marketing