Case Study: Eastern Communications achieves rapid growth and boosts sales productivity with Oracle Sales Cloud (Oracle)

Eastern Communications Supports Exponential Growth and Boosts Sales Team Productivity with Cloud-Based Sales Management Platform

Eastern Communications, a Long Island City–based radio communications company serving government, public safety, transportation, utilities, healthcare, education and construction customers, needed a scalable sales automation platform to support rapid, exponential growth and a growing, mobile sales force. The company sought a flexible, easy-to-manage system that could standardize forecasting across three distinct sales channels (commercial, government and channel), improve collaboration for engineers, and streamline management of large, complex deals while minimizing IT overhead.

Eastern deployed Oracle Sales Cloud with implementation support from Perficient in a six-week rollout. The cloud solution centralized sales management, delivered mobile access and collaboration tools, improved pipeline and cash-flow visibility, standardized sales processes, and strengthened dealer and manufacturer relationships—helping the company support rapid growth (doubling revenue twice in four years), boost sales productivity, reduce IT burden, and accelerate time to value.

Eastern Communications

Scott Tschetter

Vice President