Oracle
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A Oracle Case Study
Venntro, a Windsor-based white-label global dating and social networking platform, depends on email for new-member signups, campaigns, and activity notifications. The company struggled with poor inbox placement, low open and click rates, rising bounces and complaints, and limited in-house deliverability expertise—putting customer experience and revenue at risk.
Venntro adopted Dyn Email Delivery and Reputation Management, leveraging Dyn’s clean sending network, APIs/postback visibility, a staged ramp plan, and consultant-led remediation with major mailbox providers. The change produced strong results: up to 62% higher open rates, up to 65% higher click rates, complaints down more than 50%, fewer verification issues, and increased member signups and activity.
Ian Winter
Head of Technical Operations