Case Study: DX Marketing achieves 70% faster analytics and 25% revenue growth with Oracle Cloud Big Data and Advanced Analytics

DX Marketing Delivers Analytics Projects to Clients 70% Faster and Grew Revenue 25% in Six Months with Cloud Big Data and Analytics Platform

DX Marketing, a Savannah-based targeted marketing firm, needed a scalable, secure big-data and advanced-analytics platform to manage hundreds of millions of consumer records and meet HIPAA requirements for healthcare clients. The company sought to reduce infrastructure costs and time-to-market, scale fluidly for growing demand, and expand predictive analytics services with minimal overhead.

By deploying Oracle Database Cloud Service, Oracle Advanced Analytics, Oracle Marketing Cloud and Oracle BI Cloud, DX Marketing was up and running in under three weeks and accelerated analytics projects by up to 70%, cutting campaign build times from weeks to days. The cloud solution handled roughly 115 million households (about 260 million individuals and ~800 attributes per record), enabled 38 predictive models in 12 months, helped grow revenue 25% in six months, reduced a client’s acquisition cost by 62%, and avoided new infrastructure hires.

DX Marketing

Michelle Plecha

Data Scientist