Case Study: DPSP Group achieves 66% higher campaign volume with Oracle Responsys

DPSP Group increases campaign volume by 66% with Oracle Responsys

DPSP Group, one of the largest drugstore chains in Latin America, needed to strengthen its CRM strategy after a surge in pandemic-era sales. The company wanted a solution to automate SMS, push, and email communications, improve data processing and speed, and give its team an easy-to-use dashboard, leading it to choose Oracle Responsys Campaign Management.

Oracle, with implementation support from Pmweb, unified DPSP Group’s customer communications and automated manual campaign, strategy, and analysis tasks. The result was a 66% increase in campaign creation, email open rates of 12% to 15%, a 3.5% lift in email marketing conversion during Black Friday year over year, almost 8% of ecommerce revenue attributed to email, and a 20% reduction in manual work.

DPSP Group

Fellipe Mendes

CRM Coordinator