Case Study: The Dow Chemical Company achieves data-driven, personalized marketing and 60% higher sample response rates with Oracle Marketing Cloud

Dow Chemical Company powers data-driven marketing insight using Oracle

The Dow Chemical Company faced the challenge of driving growth across a complex global value chain that spans B2B and B2C markets—agriculture, life sciences, energy, and consumer goods—while needing more personalized, data-driven marketing across channels (email, social, SMS) and reduced IT complexity. Dow required agile, localized campaign execution, better audience listening, and seamless integration between marketing and sales.

By deploying Oracle CX solutions—Oracle Marketing Cloud, Eloqua, and Oracle Social Cloud—Dow built a single cloud-based platform for data-driven, highly personalized marketing and social listening. The solution handled tens of thousands of monthly inquiries, boosted sample campaign response rates by 60%, delivered end-to-end visibility across the value chain, improved campaign insight and agility, enabled targeted channel delivery (e.g., SMS to farmers), and reduced IT complexity and costs.

The Dow Chemical Company

Hubertus “Huub” Devroye

Director of Marketing & Demand Generation