Case Study: Dotz increases revenue and optimizes communications with Oracle Responsys

Dotz optimizes communications and increases revenue with Oracle Responsys

Dotz, a customer engagement program with more than 52 million users, wanted to increase average revenue per user (ARPU) over 12 months and use data more effectively to improve customer activation. To support this goal, Dotz selected Oracle Responsys Campaign Management for more orchestrated and assertive lead communications.

After implementing Oracle Responsys, Dotz improved its communications strategy and strengthened how it builds and nurtures customer relationships. Oracle helped Dotz increase ARPU by 60% year-over-year in the first quarter of 2022, delivering a measurable revenue lift.

Dotz

Agostinho Pina Neto

Marketing Manager