Case Study: DMA achieves 13:1 ROI and $169K profit with Oracle Datalogix OnRamp

DMA OnRamps Past Attendee Data for 13:1 Return

DMA, a New York–based marketing association, needed to boost registrations for its Fall 2012 conference. With past attendee lists and member records available, the organization sought a digital strategy to drive ticket sales.

Using Datalogix OnRamp, an online audience was built from DMA’s membership and past-attendee data, then targeted with display ads and a retargeting campaign. The effort delivered a 13:1 ROI and $169,000 in profit.

DMA