Case Study: DigitasLBi OSG achieves a unified customer view and 15% increase in bookings with Oracle Marketing Cloud

DigitasLBi OSG Demonstrates successful Data Driven Marketing with a Single Holistic Customer View

DigitasLBi OSG is a global, full-service digital agency and Oracle Platinum Partner with deep Oracle CX expertise. They partnered with a luxury travel company that couldn’t identify or effectively market to High Net Worth customers because data was siloed across three independent Property Management Systems and 40 properties, preventing personalization, cross-sell/upsell and an omnichannel strategy.

OSG implemented a global digital strategy using an integrated Oracle ecosystem—Oracle Sales Cloud as the Customer Master unifying the three PMSs for both B2B and B2C records, bidirectional Opera data flows, and A/B testing with Maxymiser—to aggregate data into Marketing Cloud. Within 24 days of testing they achieved a unified customer view and measurable gains: 15% more completed bookings, 16% higher room selection in checkout, and over $200k in incremental revenue potential, enabling ongoing data‑driven marketing.

DigitasLBi OSG