Case Study: Dentsply Sirona achieves 650% increase in school reach and 168% ROI with Oracle Marketing Cloud

DENTSPLY Builds Product Buzz Through Social Media Channels

DENTSPLY, a leading manufacturer and distributor of dental consumables, wanted to boost adoption of a core product among North American dental schools, grow its Facebook audience, and stay compliant with industry science-based regulations. The company needed a more integrated, engagement-driven approach than its previous one-way social posts.

DENTSPLY ran a cross-channel, cross-department Facebook contest—powered by Oracle Marketing Cloud forms and nurture paths—to engage dental students and alumni. The campaign exposed 650% more schools to the product, delivered a 168% ROI in five months, grew Facebook followers by 75%, increased reach by 9,162% and likes/post clicks by 5,647%, and generated hundreds of strong leads, 75 positive testimonials, fresh user content and an integrated model for future marketing.

Dentsply Sirona