Case Study: Delly’s Food Service achieves digital commerce growth with Oracle Commerce

Delly's uncovers new market opportunity with Oracle Commerce

Delly’s Food Service, Brazil’s largest food distributor, faced major disruption during the COVID-19 pandemic as restaurants closed and in-store shopping declined. To keep growing and modernize a largely manual, offline sales model, Delly’s turned to Oracle Commerce to support both B2B and emerging B2C sales.

With help from Oracle and partner Compasso UOL, Delly’s launched a cloud-based digital storefront that centralized order and delivery tracking for 13,000 SKUs and improved the customer experience with better navigation and personalized offers. The new platform drove a 20% increase in website registrations, doubled average order size from 1.5 to 3.5 SKUs, and streamlined operations across subsidiaries through one transparent portal.

Delly’s Food Service

Guilherme Bayer

Manager of CX and Commerce