Case Study: CSC aligns 1,900 sales reps and boosts pipeline by turning Digital Body Language into sales with Oracle Marketing Cloud

CSC Drives Deeper Customer and Prospect Dialogs with Oracle

CSC, a large services organization with 1,900 salespeople, faced a lack of alignment between marketing and sales and little visibility into prospects’ online behavior. As the company moved to an account-based sales model, reps were missing digital signals that could identify and accelerate buying intent, resulting in missed opportunities.

CSC deployed Oracle Marketing Cloud’s data management and cross-channel marketing capabilities inside its CRM to surface “Digital Body Language,” social forensics, and lead-qualification details to the whole sales force. Marketing and sales now operate as a unified demand-generation team, enabling targeted, timely outreach with ready templates and content—aligning 1,900 reps, adding substantial new business to the pipeline, and significantly increasing booked total cash value.

CSC

Jenifer Metz

Global Digital Demand Generation