Case Study: Credicomer achieves more than 250% conversion increase and consolidates a 22,000-customer database with Oracle Eloqua Marketing Automation

Credicomer expands customer access to services with Oracle

Credicomer, an El Salvador–based financial services provider serving micro, small, and medium businesses, set out to digitize its services to expand access for more than 30,000 clients and better support underserved SMEs. The company needed to consolidate its customer data and deliver targeted, multi-channel communications to boost engagement and conversions.

Credicomer implemented Oracle Fusion Cloud Eloqua Marketing Automation for its security, support, and training resources, with Oracle providing a dedicated team to help execute and onboard staff. By integrating digital campaigns, social channels, and mailings to track leads and interactions, Credicomer increased conversion rates by more than 250% and consolidated a database of over 22,000 affiliates, enabling more personalized outreach.

Credicomer

Ernesto Avila

Head of Innovation