Case Study: Exelon Corporation achieves unified analytics and customer engagement for 6.7M customers with Oracle Utilities

Consolidating Data from Three Utilities into an Enterprise Analytics Platform

Exelon, which operates three utilities (Baltimore Gas & Electric, ComEd, and PECO), set out to consolidate IT systems and analytics to better manage energy demand, lower service costs, and improve customer experience across residential, commercial, and industrial customers. The challenge was to unify disparate data and customer engagement efforts into a single enterprise analytics platform that could scale across 6.7 million end customers and support evolving demand-side programs.

Exelon deployed Opower’s Customer Engagement Platform (part of Oracle Utilities), together with partners FirstFuel and Olivine, to deliver multi-channel, personalized experiences, real‑time digital insights, and self-serve business intelligence. The single analytics platform enables Peak Time Rebates, Home Energy Reports, Points & Rewards and other programs, gives a comprehensive view of engagement across all utilities, can call on 400 MW of demand response for a single event, and is expected to deliver about 3 TWh of efficiency savings over five years.

Exelon Corporation

Carim Khouzami

SVP and Chief Integration Officer