Case Study: Cloudera achieves 4x webinar volume and 7,000 registrations with Oracle Marketing Cloud

Cloudera Increases Webinar Marketing Efficiency with Automated Workflows

Cloudera, a U.S.-based data platform company, needed to streamline webinar marketing after adopting ReadyTalk. The team faced time-consuming manual processes, limited control over branded communications, and a need for customizable, end-to-end workflows and better campaign and data management.

By integrating ReadyTalk with Oracle Marketing Cloud using the ReadyTalk connector, Cloudera automated registrant data transfer, gained full control of email branding and scheduling, and customized workflows. The changes built a scalable registration foundation, quadrupled the number of monthly webinars, generated 7,000 registrations for a top event, significantly cut production hours, and eliminated manual data entry.

Cloudera