Case Study: Clarks achieves higher online conversion rates with Oracle Maxymiser

Clarks Uses Multivariate Testing to Improve Online Conversion Rates

Clarks, the fourth-largest footwear company with operations across North America, Europe, India, China and the UK, identified online sales as a key growth area after a 60% rise in e-commerce profitability and a top-10 online retailer ranking. The company needed to understand why visitors left without buying and how site changes affected conversion and customer loyalty.

Using Oracle Maxymiser’s multivariate testing and a structured optimization strategy, Clarks ran 36 campaigns—including sophisticated tests with up to 160 variants—to guide customers through a more user-friendly purchase journey. The program produced incremental improvements across the site, clear conversion uplifts and better insight into customer behavior, turning experimentation into measurable sales gains.

Clarks

Mark Carlock

Web Analytics Manager